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It gives me great pleasure to announce that Mirai Suenaga is now a mascot for the Japanese convenience chain store LAWSON as announced on their official Facebook Page ^o^
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Its not the 24 hours of service that make these stores convenient - its the fact that they are absolutely everywhere!
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LAWSON can often be found on in the metro too just like at our local station.
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LAWSON is another brand that originated in the US. In 1939, dairy owner called J.J Lawson opened store selling milk - which is why the logo shows a barrel of milk.
Daiei got hold of the rights and launched the first LAWSON store in Osaka in 1975 - which is probably why when I went over to Osaka they seemed to have the most share of convenient stores.
They recently opened stores in Indonesia and are rapidly expanding through the country.
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LAWSON have their own mascot character called Akiko-chan which they have also made into a Vocaloid called Akikoloid-chan - check her out in action below.
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Back at the Nico Nico Chokaigi 2012, I bumped into KIPI who was cosplaying Akikoloid-chan at the LAWSON booth.
At the same time, I bumped into the creator of Akikoloid-chan.
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This is Shirai-san who is the Manager of Advertising and Sales Promotion at LAWSON - also the creator of Akiko-chan.
We managed to hook up after all this time at their headquarters in Osaki yesterday to talk about how we can work with each other.
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This is Ohno-san - the big boss at LAWSON HMV Entertainment - LAWSON in Japan is now grouped with the music store HMV. Lawson do ticketing for many concerts and exclusively handle the ticketing for the Ghibli Museum in Mitaka.
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Our first collaboration project is of Mirai-chan as a mascot for LAWSON!
Starting next month, we will be working with LAWSON closely and spend time in their stores to take photos to cover the latest and greatest - everything from all the anime goodies that they do to the changing of displays and products to match the seasons.
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LAWSON is a strong brand with anime fans which you can see through their projects like Gintama, K-ON! and Madoka Magica.
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If there is anything in particular you want to see that goes on at LAWSON - just drop a note in the comments and I'll attend to it.
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Look forward to seeing more LAWSON x Mirai Suenaga!
In the meantime, you can keep up with the LAWSON brand at their English facebook page.
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